14+ years of experience building and scaling consumer products across sports, entertainment, AI, and emerging technologies. Led award winning experiences serving hundreds of millions of users globally, supporting billions of content views, subscription and revenue growth, and $13M+ in venture capital funding. Experienced driving product strategy, emerging technology R&D, and cross-functional execution across mobile, web, connected, and XR devices.
Experience
NBA
(2022–2026)
Director of Product Design
Apple Design Award 2026 Winner, Innovation
Apple Design Award 2024 Finalist, Spatial
Apple Design Award 2024 Finalist, Spatial
- Owned product design across the NBA's iOS, Android, and tablet experiences, partnering with executive product and engineering leadership to shape the league's digital fan experience.
- Contributed to the evolution of a consumer platform generating 1B+ annual video views (3× YoY growth), alongside 40% growth in app downloads and 50% growth in League Pass subscriptions
- Transitioned into R&D leadership, driving design strategy for AI-powered experiences, automotive experiences, immersive/interactive 3D game recreation initiatives across mobile, Apple Vision Pro, Meta Quest, and Android XR
- Established design foundations, standards, and operating frameworks while partnering with product and engineering leadership to translate emerging technologies into new product opportunities.
HBO
(2019–2022)
Staff Product Designer
The Webby Awards 2021 Winner, Entertainment; Winner & People’s Voice Winner, Best User Experience; People’s Voice Winner, Best Visual Design – Function; Best Streaming Service
- Led product design across HBO Max’s authentication, commerce, and subscription experiences, serving 76.8M users worldwide.
- Defined strategy and drove execution for critical platform initiatives including the migration of 12M existing HBO Now and HBO Go users to HBO Max.
- Developed Advertising Video on Demand and crafted product strategy for advertising experiences and same-day theatrical releases.
- Led effort to integrate and scale design systems across purchases, identity, and transactions teams.
Quidd
(2016–2019)
Creative Director
- Oversaw design across all verticals and worked closely cross-functionally with marketing, product, engineering, legal, and business teams.
- Created largest catalog of licensed digital collectibles available worldwide, comprising 2.1B individually serialized assets across 325+ brands including Adult Swim, Cartoon Network, Disney, Pixar, Funko, Hasbro, Marvel, Sanrio, Rick and Morty, Star Trek, and many more.
- Provided art direction and oversaw over 1,000 ad and marketing campaigns across various platforms, including Facebook, Instagram, Snapchat, and YouTube, bringing in over 5M users.
- Partnered with executive leadership on the company's $13M Series A fundraising from Sequoia Capital, contributing design and product expertise to investor facing initiatives.
Freelance
(2014–2016)
Product Designer
- Completed 100+ projects for startups, agencies, and enterprise clients across product design, UX, branding, and digital experiences
LOG-ON
(2011–2014)
Designer
- Joined LOG-ON as intern while in college and went on to lead design department working on digital campaigns for Wall Street Journal, Elizabeth Arden, and Morgan Stanley
Education
School of Visual Arts
Bachelor of Fine Arts, Illustration
The Kubert School
Sequential Storytelling I, II, III
Bachelor of Fine Arts, Illustration
The Kubert School
Sequential Storytelling I, II, III
Selected Clients
Adult Swim
Bethesda
Cartoon Network
Disney
Bethesda
Cartoon Network
Disney
Dr. Seuss
Funko
Hasbro
Jim Henson
Funko
Hasbro
Jim Henson
Marvel
Pixar
Sanrio
Warner Music Group
Pixar
Sanrio
Warner Music Group